To digg this, click here.

Dan Lev has setup a free website by which RIT students can buy and sell used textbooks amongst themselves. It has, by all accounts, been a complete success. It was featured in RIT’s print magazine, The Reporter, and was also voted by RIT’s very own MBA students to be the subject of discussion in graduate-level courses. Its gained popularity within RIT’s student population, and Dan’s excellent coding and design skills have only served to facilitate this dissemination.

Yet, success at RIT is unacceptable. In a letter to Dan, RIT has accused him of trademark infringement, and has demanded a cease and desist of the usage of “RITBook”. This is my favorite part:

RIT will allow you to use the registered trade name “Rochester Institute of Technology” to inform visitors of your website that your endeavor is not affiliated with RIT.

Check out the full letter, and leave Dan your comments. I’ll be posting an update with further info later this week.