In a new Kodak video (also featuring Steve Tom), Kodak continues its self-deprecating theme. Like the original Winds of Change video that went viral, my employer Partners+Napier has devised this little gem for you as well. It’s funny because I remember seeing Steve Tom around our offices recently, and I couldn’t wait to see the next finished product.

Kodak is debuting a line of printers that will sport amazingly cheap ink. How cheap? Well, it’s cheap enough to get Mr. Tom all excited again. Check out the video below.