For those of you that don’t know me that well, my final quarter at RIT was an independent study under Professor Liz Lawley, their resident guru of all things online and social. The resulting thesis was the culmination of a year’s worth of interest and research, and finally a formal study under the guidance [...]
Posts with the tag: Word of Mouth
6 Guidelines to Online Social Marketing
Wednesday, October 24th, 2007
Kodak “Winds of Change” AIO Printers
Thursday, June 28th, 2007
In a new Kodak video (also featuring Steve Tom), Kodak continues its self-deprecating theme. Like the original Winds of Change video that went viral, my employer Partners+Napier has devised this little gem for you as well. It’s funny because I remember seeing Steve Tom around our offices recently, and I couldn’t wait [...]
The Deal or No Deal Blog
Monday, April 9th, 2007
Yeah, I’m a sellout. I’ve actually gotten kind of fond of the show. I mean, people show up, do nothing for less than an hour, and get paid tens of thousands of dollars for it. What a sweet deal and, how do I get on the show?
But the show’s producers did a [...]

